Personal brand CRM, run by an AI chief of staff.
Dan Morrell is a music producer, software founder, and entrepreneur with a 20-year professional network across music, tech, and business. OneHub360 replaced a scattered email + spreadsheet system. HAL — a Claude Code agent connected via MCP — surfaces what needs attention so the CRM stops being a place to log into.
The problem
Relationships were everywhere. The system was nowhere.
The relationship management problem at the personal-brand level isn't scale, it's scatter. Everyone was in email or LinkedIn. Follow-ups happened when someone got remembered. Speaking inquiries hit the inbox and either got answered fast or never. There was no system to notice the deal that had been quiet for three weeks.
A CRM you have to remember to open is barely a CRM. The hard part of relationship work is the noticing — and noticing is the part that humans are worst at when they're busy.
What we built
The CRM is the data. HAL is the noticing.
A real CRM for a personal network.
Producers, founders, operators, and clients accumulated over 20+ years all live in OneHub360. Every meaningful contact gets added with context — where we met, what they do, what the last conversation was about.
Pipeline for consulting and speaking.
Inbound consulting requests, speaking inquiries, and partnership conversations run through the same pipeline as any other deal. Stages, notes, next-step dates. Nothing dies in an email thread because everything is a deal.
HAL surfaces what needs attention.
HAL — a Claude Code agent connected to OneHub360 via MCP — flags stale deals, drafts follow-up emails, and answers "what needs attention today?" in a single prompt. The CRM stops being a place you log into and starts being a system that pings you.
Inbound chat from the personal site.
Visitors to danmorrell.com can drop a question through OneHub360 Chat. The conversation lands in the same inbox as everything else, attached to the contact if there's a match. No separate chat tool, no separate database.
20 yrs
Network
Professional contacts across music + tech
0
Dropped follow-ups
HAL flags stale deals
1 prompt
Pipeline check
"What needs attention today?"
24/7
Access
Claude can check the CRM anytime
The stack
Three pieces. The agent layer is the magic.
OneHub360 CRM
Contacts, pipeline, inbox, and document storage. The system of record for the entire professional network.
MCP + Claude (HAL)
AI chief of staff with real-time read access to the CRM. Flags stale deals, drafts follow-ups, answers pipeline questions on demand.
OneHub360 Chat
Inbound chat widget on danmorrell.com. Conversations route into the OH360 inbox and attach to existing contacts when matched.
Honest about what this is
Standard MCP plus a custom agent on top.
HAL is a Claude Code agent configured with custom system prompts and the OH360 MCP. It's not a product you can buy today — but everything it reads from is standard OH360 MCP tools. The agent layer sits on top.